Kirk Van Sickle
Automotive Marketing Executive and Digital Advertising Strategist
Kirk Van Sickle has worked in digital advertising since 2002, across online directories, search, social, performance marketing and connected TV. He is Director of Automotive Partnerships at Premion and has founded several companies. Away from work, he is a distance runner who has finished multiple marathons.
- Automotive
- More than a decade with automotive advertisers at all three tiers: manufacturers, regional dealer associations and dealerships.
- Digital
- In digital advertising since 2002: directories, search, social, performance marketing and connected TV.
- Leadership
- Has run sales organizations of more than 200 people.
- Reach
- National and multi-state territories, including 13 states at once. Relocated by AT&T from Metro Detroit to run Southern California.
In Brief
Kirk Van Sickle is an automotive marketing executive and digital advertising strategist based in Oceanside, California. He has worked in digital advertising since 2002, across online directories, search, social, performance marketing and connected TV. He is Director of Automotive Partnerships at Premion, TEGNA's connected TV advertising platform, after earlier leadership roles at Search Optics, Thryv and AT&T.
His career began selling advertising in the phone book. He moved quickly to digital and helped grow SmartPages.com into YP.com, among the first places people went online to find a local business by category and location. When AT&T sold a majority of the business in 2012, the deal valued it at more than $1 billion.
He is also an entrepreneur. Among other ventures, he founded a successful digital advertising agency and co-founded a valet company that he grew to 40 employees and sold. He holds a Bachelor of Science in Business Administration from Wayne State University.
Career
See Full Experience- Premion Director of Automotive Partnerships 2026 to present. TEGNA's connected TV advertising platform.
- Search Optics Vice President, Automotive Media and Performance Marketing 2019 to 2025. Digital marketing built for the automotive industry.
- Thryv Director of Sales and Account Strategy 2016 to 2019. CRM software designed for small businesses.
- AT&T / YP.com General Manager, Digital and Print Advertising Started in 2002 at SmartPages.com, which became YP.com. It was among the early sites for finding a business by category and location, a model Yelp and others later followed.
Get in Touch
Call, text or send a message.